Profiles are segments of list items and content. 

• Profiles are subtractive (all profiles start with all List Items and Content; individual items are removed by unchecking them). 

• Every List Item and every piece of content must belong to at least one profile in order to be visible in the app. 

• Every user has at least one profile. 

• To manage profiles, go to Profiles under User Management on the left. 

• From here, you can add, edit or delete profiles, as well as assign multiple users, list items or content items to a profile at one time.