Machine-Learning and A.I. have done some pretty amazing things in the modern world. The StorySmarts feature built inside your App harnesses this technology to make super relevant content suggestions. It pops up a very subtle clickable button as users browse their app. In one tap, they can open another helpful piece of sales content, or ignore/dismiss with ease.
Behind the scenes, the platform is watching for relevancy and patterns. When there is enough data your app will recommend a related piece of content. This is like a personal assistant inside your app helping your sales rep. queue up a likely next article to share.
The system continuously improves as your users add more and more data points through normal use by your sales reps. 